MINI VS. PORSCHE
MINI
MINI has always been a challenger brand. This stunt was a fun (and ridiculous!) opportunity to truly hit above its weight class. It all started with an open letter to Porsche in The New York Times. The rest took place over social media and culminated in a live event.
FIGHT POSTER
collectible Press Piece
Training Montage
“This is genius on the part of MINI. They strive to be perceived as a youthful, fun-loving company and they are behaving just that way. This may be immature and annoying for Porsche, but as for MINI, their fans will rally behind this and third parties will sit back and laugh at the absurdity.”
