variety pack

CLIF BAR

I’ve worked on an assortment of tasty projects and product launches over the past few years, directly with Gary, Kit and the rest of the awesome team at CLIF Bar.

CLIF WHOLE LOTTA bar

A new, organic bar with a whole lotta fruit, a whole lotta nuts, a whole lotta seeds, a whole lotta flavor and a whole lotta goodness calls for a whole lotta brand recall. I created and directed this work with the CLIF team and had a whole lotta fun doing so.

“Whole Lotta Soaking”

“Whole Lotta Sports”

CLIF Bar & American Forests

I wrote and directed this fun piece, announcing that CLIF Bar is using the proceeds from their Seasonal Collection to partner with American Forests in planting 1 million trees by 2025. Eat them for energy. Eat them for the planet!

CLIF ENERGY GRANOLA

For 27 years, CLIF has made tasty organic bars and now, out of the clear-blue sky, they’ve started selling granola. Understandably, this can be a lot for CLIF Bar devotees to wrap their heads around. Thankfully, CLIF is here to help and explain granola in all its energy-packing splendor.

I developed and directed this campaign.