LETâS MAKE SOME MAYHEM
BORDERLANDS 3
Distinctly cell shaded and drenched in chaos, the Borderlands 3 tease and launch was far from subtle. Like Mad Max driving a burning fleshdozer through a Tide ad, the âLetâs Make Some Mayhemâ campaign that ran in digital and social featured spots that seem predictably bland on first blush, then went full masked psychopath. (Adweek, 2019)
We worked with the 2Kâs in-house team to create spots that give a hint of something amiss when the video first begins glitching, and then things truly go off the rails. It is mayhem, after all!
âFashion Mayhemâ
âHaircare Mayhemâ
âCola Mayhemâ
âUsed Car Mayhemâ
âRoomba Mayhemâ
âCooking Mayhemâ
âDog Food Mayhemâ
This anarchic campaign was also insanely successful, with B3 selling 5M units in 5 days, becoming 2Kâs first $1B franchise and their fastest-selling title ever while re-energizing the Borderlands franchise after a 7-year hiatus.
